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Philips 21:9 Cinema HDTV - the New Format ?
Posted: August 9, 2009
Updated: January 11, 2010

So you got your 16:9 HDTV. 1080p, surround sound and all. You wanted it and you needed it. Amazingly enough - even the old DVDs were all worth watching again. So for some time you just ignored those black bars on top and bottom of the screen. Then you started to play with zoom and picture size and realized you'd lose resolution or part of the image just to fill the screen!? Finally you gave up and try to ignore it again.

Philips - the consumer electronics pioneer - went the other way and its engineers found a way to eliminate the bars. They just made the screen wider by cutting the glass panels with a 21:9 aspect ratio instead of the "old" 16:9 to match the 2.33 : 1 theatrical aspect ratio most films are shot in. Then modified the electronics a bit - to handle 2560 by 1080p resolution - and voila. To promote the new hardware format, they shot a 2 minute 30 sec film?! Weird? Well - no. It's really worthwhile to watch.

Be careful though - the movie runs in loop mode, hence the films name "Carousel".
Instead of shooting the short in the conventional way, the director focuses on one moment in time and lets the camera fly through the frozen-in-time set. The extended take ends on the same frame with which it begins.

Check the real thing out on the Philips site. Here is the link to the TV specifications.

And here is the movie link.

The questions we have are simple: will Philips release the TV for the U.S. and when ?

BTW: They fixed something else in Europe and wherever else they use the PAL TV standard. When the broadcasted video source changes from 16:9 to the "good old" 4:3, we here in the U.S. have to switch picture size to avoid having the picture distorted.
This switch is done automatically with PAL. The resolution flag is integrated into the broadcast signal, so whenever the station switches from 4:3 to 16:9 the HDTV adjust the picture size. Wouldn't we love to have that here? Ever...

And here is another bold approach of leading us into a new cinematistic format:

Vizio introduced its 58" XT Pro 580 HDTV with 2560 x 1080 resolution at the CES 2010 in Vegas just a few days ago.

Vizio 58 inch cinema HDTV

Vizio does not show anything on their website - so find all that they want us to know at this time at Gizmodo.

We wonder when the big guys like Samsung, LG and Pansonic will pick up on this? They seem to focus on 3D television right now. Yeah - I can really see myself watching the Superball in 3D and then turn around high-fiving my friends all wearing these dorky glasses.




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